Kbc season 910/28/2023 ![]() ![]() The tone is humorous and the challenge is to make its appeal universal. ![]() ![]() Amitabh Bachchan, and is always based on societal truth. It revolves around the common man and woman with Mr. We believe this campaign will entertain, engage and drive viewership for the show.”ĭirector Nitesh Tiwari said, “It is always a delight to write and direct Kaun Banega Crorepati advertising campaign. This season’s campaign, written and directed by Nitesh has both relevance and impact while being extremely humorous and entertaining. It celebrates our collective confidence in knowledge as a great change agent for both the individuals and the society. ![]() Talking about the campaign thought, Danish Khan, EVP and Business Head at Sony Entertainment Television said, “KBC is perhaps the most relevant show for India.
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